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Who Holds the IT Pursestrings?
If IT is to truly embrace the mandate of running like a business, that means IT leaders must update their approach and implement strategies to make the business management of technology pervasive across the enterprise. And what wil be the consequences if they don’t? These days, IT has become...
19 Aug 2011
VMware and Digital Fuel: Is the Fox Watching the Hen House?
Yesterday, VMware announced its acquisition of Digital Fuel, and I wanted to offer some insight based on Apptio’s experience in the market and the direction we believe the market will follow. Digital Fuel has been around for a long time and was in the midst of making the transition from legacy...
15 Jun 2011
CMO Notebook: Thoughts from Apptio’s TBM CIO Council
Posted by Chris Hi everyone. I’m Chris Pick, Apptio’s new Chief Marketing Officer. I come to Apptio by way of Austin Ventures where I was an operating partner in their ‘CEO-in-residence’ program and have spent the better part of the last 17 years in enterprise technology, leading...
23 Nov 2010
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